Why you should own the .com domain that matches your name?
It Secures Your Brand
The most annoying issue some people have is when someone else grabs the domain that matches their name and puts junk on it. Imagine people searching for Nicolas Freeman in Google clicking on nicolasfreeman.com with inapporopriate content on it. Once you own the, nobody else can use it, and nobody can ruin the name.
It Gives You Control of Your Branding
With so many digital users sharing the same name, possessing a domain can help you stand out from the crowd. Owning your personal domain gives you control of posted content and what shows up in major search engines. It will increase your online presence, give you a consistent image, protect your reputation, thus veering engagements towards the content you want users to engage in.
It Allows you to Market your Services
One of the best ways to market a service is to make your brand approachable to potential clients. What better way to do so than to direct them to a website where you are the front and centre of your service?
It Helps you Land a Job
Owning a domain with your name was once limited to certain professions. With increased competition and an emphasis on social media networking sites such as Linkedin along with the importance of having a "clean" online presence, it is more important now than ever to have a website to show you are serious about your image and to showcase your skills.
It Gives you a Competitive Advantage
Because a website is comprehensive, interactive, and can host rich content, it can set you apart in several domains. It is not only a one-stop-shop for employers if you are a job-seeker, but also provides a seamless and personal experience for potential customers as a service-provider.
It Gives you Credibility
A Stanford study shows that 75% of consumers admit to making judgments on a company's credibility based on the company's web design. Having your personal name as the domain of your website as well as a good website design can show your guarantee or “stamp of approval” for a service and/or your willingness to stand behind your name in an area of expertise, interest, or cause.
- It gives you a place to share hobbies and interests
- It showcases your accomplishments
- It increases visibility by showing up in search engines
- Easy way to share examples of your work
Here are the top reasons that people prefer a personal domain name
If we had to recommend just one example of how to inject your personality into your brand, Marie would be it. Everything she does on her site and in her business includes high quality media of herself
Laura has branded her business around her persona, especially through her heavy use of videos (in both her blog and in the courses she offers). The branding of her products are then separate brands in and of themselves
Joshua Fields Millburn
Josh is an author of fiction and nonfiction books. He uses his full name domain as a living resumé, to direct people to all the places he can be found online, and to show anyone at a glance some of the press he has gotten
Seth has one of the most popular blogs on the internet. But, Seth's calling card on the internet is SethGodin.com, where you can quickly see at a glance how many books he has published, and "click on his head" to go to the blog
Gary uses his domain name to host a resume. Unlike a standard resume document, his website makes it easy for him to include logos and clickable links that allow his software engineering and web development skills to shine
Danielle's "White Hot Truth" blog is now fully branded around her name. She has injected herself fully into the brand and has everything all in one convenient full name domain
Gari is a copywriter. But by turning his website into a portfolio featuring images from different campaigns he's worked on, he makes visitors want to keep clicking to learn more about him. Also, there's a great CTA at the top of the page that leads visitors to his latest blog post
Gary Le Masson
Gary showcases his creativity and skills by talking about himself in a Google-like website
What People Say
Brian K. Buffalo, NY
Like literally the first company that saw my new personal site made me a job offer right away because I came off as professional they said.
Margaret W. Toronto, ON
I am a real estate agent. Having the domain that matches your name makes all the difference with some clients when trust is an issue.
Sam R. Mobile, AL
I was always missing out on clients from referrals because they would look me up and get someone else with the same name so they could never really find me. Once I got my name domain, that all changed.
Esther T. Miami, FL
My son Joseph gifted my the website as a retirement gift. It listed all my accomplishments over the years. It looked so impressive I cried.